Also called news-sheet
a printed periodical bulletin
circulated to members of a group
a written or printed account of the news
Did you know the average consumer is exposed to more than 4,000 marketing messages a day? Will they remember yours?
Printed newsletters when well-designed and typeset, well-written and properly edited for your target audience are among the most economical, efficient, effective and under-used marketing tools, branding strategies and audience communication tools available. In fact, printed newsletters can be money-makers!
Generic word processing templates no longer fit the bill or fill the need for today's sophisticated consumer. Effective, attractively designed printed newsletters will help you present the desired information and image a professional, successful image for your business or organization.
Websites are great (and more necessary than ever), but they aren't the single answer to everything. Newsletters more than any other type of marketing materials last longer than a visit to a website. Printed newsletters can actually help bring new traffic and more visitors to your website.
Newsletters complement your website by reaching out to new audience members while reinforcing your identity and brand this outreach and communication strategy helps to increase traffic to your website.
Professional writing, editing and design of your business publications, especially printed newsletters combined with effective outreach strategies and relationship-building will keep your business, organization or services in the forefront of your target audience.
Do you want to retain customers while reaching out to new ones? Do you want to be highly effective, competitive and successful in reaching your target audience and retaining customers? Do you seek a competitive edge? Of course the answer to these questions is a resounding YES!
Newsletters help you build ongoing, long-term profitable relationships with each client, each buyer, each seller, each donor, each funder, each member, each family each and every individual.
Whether monthly, quarterly, or bi-monthly, your printed newsletter reminds your targeted audience, customers, clients and readers:
Who you are.
The important services and benefits you provide.
That you're still here and ever more successful at what you do.
Printed newsletters reinforce awareness of your business or organization. They stick around offices and households far longer than the oh-so familiar 'junk mail' that everybody gets and everybody tosses. People are less likely to throw away a printed newsletter, particularly one from an organization, business or person they care about, know about from a positive personal experience, or feel connected to.
They're even more likely to keep a printed newsletter around longer when it contains a tasty new recipe, useful coupons, a list of helpful community resources, a calendar of upcoming events, recommended conference hotels, vacation getaways or travel destinations (perhaps found in a printed newsletter from an event planner or travel agent).
Contact us at ActsCo to help you with getting started to put together the perfect newsletter.
