What is Proofing? and why is it so important?

What is Print Proofing?

One of the most important steps in the pre press design stage is proofing. Many print projects fail miserably because the client or printer did not proof their files before printing. This usually results in either the client being stuck with a product not meeting their expectations or having to waste time & money reprinting their publication.

Digital Proof (Soft Proof)

A digital proof, also known as Soft Proofing, is where the designer opens up a print ready file on their computer screen and checks the layout and textual content. Although this is a simple form of proofing it is not recommended due to the following reasons.

* Color will not match print color - this is because every monitor depending on make and model will show colors differently. This means that the color you see on your screen probably will not match the color that will be printed by an offset printer!

* When the file is outputted to film information and layout integrity may be lost and will not be picked up until the job has already been printed.


Printed Proof
 

DigitalProofingThis is hands down the most effective way to proof your publication.

Your printer should supply you with a proof that has been printed on an inject printer using the preflight files that will be used to output film. This will provide you with an actual printed copy that is color accurate (to 98 percent) of how your printed publication will look after completion. 
 
Once you have received your proof you will be able to go over everything and double & triple check layout, textual content including spelling and grammar as well as image and color quality. After you are happy that everything is the way it should be, the printer will ask your to sign off and date the proof. This will become  very much like a contract which will protect both you and the printer if something goes wrong during the printing process. At ActsCo we use the latest proofing technology to ensure that your product gets printed correctly the first time, everytime.

 

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Acts Co Printing Thailand | Ph: 053.960.290 | Fax: 053.960.288
12/89-91 Moo 3 | San Klang | San Khampaeng
Chiang Mai | Thailand